Intercultural Communication Through Photo Shopped Images

8 Research Essay Research Essay: Intercultural Communication Through Photo-shopped Images Shelbie Burris Intercultural Communication ? PCM 330 Professor Hayes June 9, 2016 Research Essay: Intercultural Communication Through Photo-shopped Images Fashion magazines, general women?s magazine and advertisements for beauty products use Photoshop regularly and emphatically to make woman look thin, blemish free, and generally aligned with the familiar American standard of female beauty. By featuring digitally altered woman on their covers and within throughout their pages, these media outlets are promoting this unattainable standard of beauty to woman all over the country on mass. By using Photoshop to erase any fat that might exist on a woman?s arms or thighs and any wrinkle under a woman?s eyes, they create a landscape in which woman rarely see images of other woman who look like them or anyone they know in the media. This use of digital manipulation creates a lack of real images of real women associated with beauty. According the video lecture What Is Culture, a major role of popular culture is to ?give you identity what it needs when it needs it? and the fashion media is failing is failing to do this for American women (J., 20 09). Of course, popular culture is a major method of intercultural communication and our relationship with it is very complicated. Many people respond very differently to all forms of popular culture in varying situations and contexts.

Marketing Definition - 1002 Words

Marketing definition Every company depends on an efficient marketing program to fulfill customers needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc. Another definition of marketing is the selling of products or services: the business activity of presenting products or services in such a way as to†¦show more content†¦Mc Donald s use bags and cups to promote or advertise their new price values and contests and promotions. At the same time, this sponsors a good quality of the product influencing customer necessities. Another illustration of marketing strategies is that of high profit corporations such as Pepsi, Budweiser, Microsoft, and others, which use TV advertising to promote products and services expending millions of dollars. Some of these companies use air time during programs such as the Super Bowl in which companies have paid over 20 million dollars to promote their products in just a 30 second commercial within a 4 hour event timeframe. A company will expend exorbitant amounts of capital for advertising because they believe in the brand and quality behind the product acquired for years in the market. In conclusion, a good marketing plan can help companies focus their energy and resources. However, a plan created in emptiness, based exclusively on company perceptions, does not advance the agenda. That is why market research, however simple or complicated, is important. Just keep in mind that research attempts to predict the future by studying the past. It reveals what people have done, and present a better perspective of what people might do or might not do. After performing research,Show MoreRelatedDefinition Of Definitions Of Marketing1471 Words   |  6 Pagesny definitions of marketing. Marketing can be summarised as a process by which a product or service is presented and promoted to potential customers. Customer value also has many definitions. The simplest form of customer value is defined as being what customers get from buying the product and the functional use of the product versus what they pay, resulting in an attitude toward, or an emotional connection with the product. There are four types of customer value which are functional/instrumentalRead MoreDefinition Of Marketing : Marketing Essay9454 Words   |  38 PagesContents TASK 1 1 Task 2 5 Task 3 7 TASK 1 1.1 Definition of marketing: - marketing is defined as action of company any promotion and selling their product, service including research and advertising is called marketing. Company can buy and selling their product all that is marketing. (www.businessdictionary.co.nz, 2015) 4 p’s of marketing. 1. Product: - Customer can buy something that they want for full fill their need. Customer should satisfyRead MoreDefinition Of Marketing : Marketing Essay3135 Words   |  13 Pages Unit Standard – 7455 Name – Gurpreet Bhatia Student Id – ND14414 Email Id – gurpreetbhatia0009@yahoo.co.nz Task 1 1.1 Definition of Marketing – Marketing can be defined as the process of converting wants into needs. In other words it can be defined as the process of selling products or services to the customers by an organisation. 4 P’S of Marketing 1. Product – Product can be defined as the goods or services which is made to fulfil customer’s demands and needs. While making the product companyRead MoreDefinition Of Marketing : Marketing Essay3900 Words   |  16 PagesQuestion: 1.1 a) Definition of Marketing: Marketing is defined as an action, promotion and selling product and service including research and advertising is called marketing. And it’s converting wants into needs; it’s communicating the value of a product, service or brand to customers for the purpose of promoting selling the product, service or brand. The main purpose of marketing is increasing the number of sales. (Wikipedia, 2015) 4Ps’: Product: In marketing area, what are the customer wantsRead MoreDefinition Of Marketing : Marketing Essay3148 Words   |  13 Pages Unit Standard – 7455 Name – Gurpreet Bhatia Student Id – ND14414 Email Id – gurpreetbhatia0009@yahoo.co.nz Task 1 1.1 Definition of Marketing – Marketing can be defined as the process of converting wants into needs. In other words it can be defined as the process of selling products or services to the customers by an organisation. 4 P’S of Marketing 1. Product – Product can be defined as the goods or services which is made to fulfil customer’s demands and needs. While making the productRead MoreDefinition Of Marketing : Marketing Essay3142 Words   |  13 PagesDefinition of marketing: Marketing is based on the thinking about the business in terms of the needs of customers and satisfaction. Marketing is different from selling because Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. The main purpose of the marketing is to increase the sales of the products and getting more profit for the company. 4P’s of marketing: ProductRead MoreDefinition Of Marketing : Marketing Essay4186 Words   |  17 PagesDefinition of marketing: Marketing is something which every organization does to place their product or service in the hands of potential customers. It includes diverse disciplines, public relations, pricing, packaging and distribution. 4 p’s of marketing: Products: The products play a vital role in marketing. They analyze the wants of the customers and offering them a product. They are also set the size of the product color of the product and other things. They are also considering about theRead MoreMarketing : Definition Of Marketing Essay2139 Words   |  9 Pages Name Gursimran deep Singh Student ID- ND15164 Define marketing Marketing is the activity, set of organisations, and processes for producing, communicating, delivering, and exchanging contributions that have value for customers, clients, partners, and society at large. And this is management process through which goods and services move from concept to the customers. The 4Ps are: Price: Its mentions to the value that is put for a productRead MoreMarketing Definition and Importance1431 Words   |  6 PagesMarketing Definition and Importance Marketing Definition and Importance The world of marketing is very diverse and can be defined and applied in many different ways. One person might be asked to give a definition of marketing and give a totally different definition than another person. Marketing importance to an organization can be different from one to the other depending on product line and ways in which the organization markets the product. In today’s paper one will look at two different definitionsRead MoreMarketing Definition Essay962 Words   |  4 PagesMarketing definition Every company depends on an efficient marketing program to fulfill customers needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or

Organisational Behaviour Social Media Integrated Technologies

Question: Discuss about the Organisational Behaviour for Social Media Integrated Technologies. Answer: Introduction To Social Media Social media is an integrated technology which helps the users to generate their own contents and share through different connections. It is associated with Web 2.0 technology that is used for integration, collaborating and interacting. Examples of social media tools include social networking sites like Facebook, Myspace, Bebo, etc. Next come microblogging like Twitter. Content communities like YouTube, Pinterest. Blogs include WordPress and other blogging sites. Podcasts consist of iTunes, etc. Wikis, forums, email are also included in social media. Social media has many characteristics includes immediacy, interaction, audience and scalability. It helps to interact and engage with the community and the agency to improve communication and relationship. People from different professions have embraced social media. Enterprises of different sizes are achieving tremendous benefits by using these tools to reach out to customers and various communities in a short span of time (Van Dijck 20 13). Advantages Connectivity- Connection is the first and foremost advantage of using social media. People from around the globe can share their ideas by a few clicks with the help of social media. Education- It is a boon for the students and the teachers to interact with different experts and professionals around the globe in different time zones to get updated in ones own field or learn a new language without spending a single penny (Tess 2013). Information and Updates We can receive latest happenings around the world with a few research and get the true information. Helps Government and Agencies Fight Crimes- It helps the organizations to fight with the criminals and get access to valuable information. Promotional Tool- We can promote our business to a large audience through digital marketing and advertising and can connect with the right audience (Laroche et al. 2012). Disadvantages Cyberbullying- PewCenter.org states that many children have become victims of cyberbullying through threats, unwanted messages and rumors that creates a chaotic situation in the society (Grzig and Frumkin 2013). Hacking- Privacy is a big issue as everything is shared in the internet. Identity theft is a big problem which led to monetary losses which were hacked by the hackers. Personal social networking accounts are also hacked which have affected the personal lives of many people. Health- Excessive usage of social media leads to deterioration of health and brings chaos in ones life. Relationship- People use social media platform to propose and marry. Couples cheat others by showing fake feelings and wrong information (Korda and Itani 2013). Reputation- Social media can easily destroy ones good image by creating a false story and also various businesses suffer the same. Current Trends Virtual reality will combine with social media- We will not only share moments with our friends but also the entire experiences and adventures quoted by Mark Zuckerberg and it is happening. He acquired Oculus and embedded their technology into its 360 Video. The videos allow a user to have unique experiences to look from different angles on both web and mobile devices (Lytras et al. 2015). Social Shopping- Twitter, Facebook, Pinterest and Instagram have upgraded their sites with in-line buy buttons which allow users to shop in their feeds only without opening any other sites. The posts from friends help them to make a right decision while shopping. Pinterests Buyable Pins let users to browse colors and styles and pay without leaving the platform. Facebook Live- It is a feature that allows sharing live video using the Facebook platform. The users need not have to install any app or leave the platform to use the video feature (Fattal 2012). Widening of social media skills- The launching of social networks at the workplace like Slack and Facebook at Work has become a daily requirement at the office. Businesses are using social tools for communicating internally to help the sales personnel to reach customers and also used for advertising and marketing. Training is required to use social media in the right way at the workplace. Conclusion Social media has a huge impact in personal and professional lives of the people. It is creating a rage all over the globe helping the enterprises to interact and do business with various stakeholders in a short span of time. It is used as an interactive tool for advertising and marketing. Using social media has both benefits and drawbacks. In this rapidly changing 21st century one needs to have a balance to put their information into the social media which will ultimately emerge them victorious. References Fattal, A., 2012. Facebook: Corporate Hackers, a Billion Users, and the Geo-politics of the" Social Graph". Anthropological Quarterly, 85(3), pp.927-955. Grzig, A. and Frumkin, L., 2013. Cyberbullying experiences on-the-go: When social media can become distressing. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 7(1). Korda, H. and Itani, Z., 2013. Harnessing social media for health promotion and behavior change. Health promotion practice, 14(1), pp.15-23. Laroche, M., Habibi, M.R., Richard, M.O. and Sankaranarayanan, R., 2012. The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28(5), pp.1755-1767. Lytras, M.D., Al-Halabi, W., Zhang, J.X., Haraty, R.A. and Masud, M., 2015. Enabling Technologies and Business Infrastructures for Next Generation Social Media: Big Data, Cloud Computing, Internet of Things and Virtual Reality. Journal of Universal Computer Science, 21(11), pp.1379-1384. Tess, P.A., 2013. The role of social media in higher education classes (real and virtual)A literature review. Computers in Human Behavior, 29(5), pp.A60-A68. Van Dijck, J., 2013. The culture of connectivity: A critical history of social media. Oxford University Press.