Organisational Behaviour Social Media Integrated Technologies

Question: Discuss about the Organisational Behaviour for Social Media Integrated Technologies. Answer: Introduction To Social Media Social media is an integrated technology which helps the users to generate their own contents and share through different connections. It is associated with Web 2.0 technology that is used for integration, collaborating and interacting. Examples of social media tools include social networking sites like Facebook, Myspace, Bebo, etc. Next come microblogging like Twitter. Content communities like YouTube, Pinterest. Blogs include WordPress and other blogging sites. Podcasts consist of iTunes, etc. Wikis, forums, email are also included in social media. Social media has many characteristics includes immediacy, interaction, audience and scalability. It helps to interact and engage with the community and the agency to improve communication and relationship. People from different professions have embraced social media. Enterprises of different sizes are achieving tremendous benefits by using these tools to reach out to customers and various communities in a short span of time (Van Dijck 20 13). Advantages Connectivity- Connection is the first and foremost advantage of using social media. People from around the globe can share their ideas by a few clicks with the help of social media. Education- It is a boon for the students and the teachers to interact with different experts and professionals around the globe in different time zones to get updated in ones own field or learn a new language without spending a single penny (Tess 2013). Information and Updates We can receive latest happenings around the world with a few research and get the true information. Helps Government and Agencies Fight Crimes- It helps the organizations to fight with the criminals and get access to valuable information. Promotional Tool- We can promote our business to a large audience through digital marketing and advertising and can connect with the right audience (Laroche et al. 2012). Disadvantages Cyberbullying- PewCenter.org states that many children have become victims of cyberbullying through threats, unwanted messages and rumors that creates a chaotic situation in the society (Grzig and Frumkin 2013). Hacking- Privacy is a big issue as everything is shared in the internet. Identity theft is a big problem which led to monetary losses which were hacked by the hackers. Personal social networking accounts are also hacked which have affected the personal lives of many people. Health- Excessive usage of social media leads to deterioration of health and brings chaos in ones life. Relationship- People use social media platform to propose and marry. Couples cheat others by showing fake feelings and wrong information (Korda and Itani 2013). Reputation- Social media can easily destroy ones good image by creating a false story and also various businesses suffer the same. Current Trends Virtual reality will combine with social media- We will not only share moments with our friends but also the entire experiences and adventures quoted by Mark Zuckerberg and it is happening. He acquired Oculus and embedded their technology into its 360 Video. The videos allow a user to have unique experiences to look from different angles on both web and mobile devices (Lytras et al. 2015). Social Shopping- Twitter, Facebook, Pinterest and Instagram have upgraded their sites with in-line buy buttons which allow users to shop in their feeds only without opening any other sites. The posts from friends help them to make a right decision while shopping. Pinterests Buyable Pins let users to browse colors and styles and pay without leaving the platform. Facebook Live- It is a feature that allows sharing live video using the Facebook platform. The users need not have to install any app or leave the platform to use the video feature (Fattal 2012). Widening of social media skills- The launching of social networks at the workplace like Slack and Facebook at Work has become a daily requirement at the office. Businesses are using social tools for communicating internally to help the sales personnel to reach customers and also used for advertising and marketing. Training is required to use social media in the right way at the workplace. Conclusion Social media has a huge impact in personal and professional lives of the people. It is creating a rage all over the globe helping the enterprises to interact and do business with various stakeholders in a short span of time. It is used as an interactive tool for advertising and marketing. Using social media has both benefits and drawbacks. In this rapidly changing 21st century one needs to have a balance to put their information into the social media which will ultimately emerge them victorious. References Fattal, A., 2012. Facebook: Corporate Hackers, a Billion Users, and the Geo-politics of the" Social Graph". Anthropological Quarterly, 85(3), pp.927-955. Grzig, A. and Frumkin, L., 2013. Cyberbullying experiences on-the-go: When social media can become distressing. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 7(1). Korda, H. and Itani, Z., 2013. Harnessing social media for health promotion and behavior change. Health promotion practice, 14(1), pp.15-23. Laroche, M., Habibi, M.R., Richard, M.O. and Sankaranarayanan, R., 2012. The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28(5), pp.1755-1767. Lytras, M.D., Al-Halabi, W., Zhang, J.X., Haraty, R.A. and Masud, M., 2015. Enabling Technologies and Business Infrastructures for Next Generation Social Media: Big Data, Cloud Computing, Internet of Things and Virtual Reality. Journal of Universal Computer Science, 21(11), pp.1379-1384. Tess, P.A., 2013. The role of social media in higher education classes (real and virtual)A literature review. Computers in Human Behavior, 29(5), pp.A60-A68. Van Dijck, J., 2013. The culture of connectivity: A critical history of social media. Oxford University Press.